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Looking for a Sample Sales Proposal Letter? Read on...

Simply put, a sales letter is a communication designed to generate sales. Its purpose is to persuade the reader to take a predetermined action. The action could be to buy something, place an order, vote for something or someone, or just request additional information.

A powerful sales letter is one that touches the heart of the reader and convinces him or her to take action. A single sales letter can be the most powerful marketing tool any business owner can ever have, provided it is well-thought-out and well-written.

A good sales letter is never generalized. It must make a specific offer to its reader and ask him or her to take a specific action.

For example a letter that talks about how great a company is, selling 120 items, may not be as effective as a letter that focuses on selling just say a Gents GPS Wrist Watch. By mere focusing on a single item or service, you can increase the power packed in a sale letter by a thousand times.

In order to be effective a sales letter must be direct, reach a specific audience, be convincing, and clearly indicate the next step the reader should take.

Remember, the purpose of a sales letter is to SELL, not merely to tell.
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